Author Archive

Bob Morehouse

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Bob Morehouse
CEO

Do Dreams Come True?

August 6, 2010

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We’ve just launched a strong new branding campaign for the University of Colorado Division of Continuing Education and Professional Studies with the theme “Who says dreams have to change.” Using provocative shots of kids and their dreams, and alluding to courses taken later in life that help fulfill those dreams, the campaign uses print, web, online, outdoor and social media to get the word out. What were your dreams as a kid? Did those dreams come true?

Bob Morehouse

Posted by
Bob Morehouse
CEO

Baked on the Bright Side.

July 2, 2010

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“Know what’s in your dough” is one of the themes of the new Rudi’s Organic Bakery website we’ve just launched. The site provides a clear look at their many organic breads, muffins, buns and rolls. Also featured are the great-tasting new gluten-free breads, a growing category in the bakery aisle. The comprehensive Store Finder makes it easy to see where Rudi’s products are sold. We had a great time extending to the web the clever new brand developed for Rudi’s by the terrific folks at Sterling Rice Group. The sunny, optimistic, “let’s not take ourselves too seriously” brand update smartly moves Rudi’s into the mainstream, while retaining all the charm and values of the original.

Bob Morehouse

Posted by
Bob Morehouse
CEO

IZZE Campaign Awarded by AIGA

June 30, 2010

You'll Love What's Inside

Vermilion’s “You’ll Love What’s Inside” campaign for IZZE has just been selected for inclusion in this year’s prestigious AIGA Annual Design Competition. Consisting of ads, websites and social media, the campaign is one of 126 projects selected from more than 3,000 entries worldwide. This year’s competition is part of a “40-year tradition that forms an authoritative source of the best in communication design,” according to AIGA. “The selections represent exemplary visual communications work from around the world,” and will be published in the AIGA Design Archives online and added to the permanent collection at that Denver Art Museum. They will also be featured in upcoming traveling exhibitions starting at the AIGA National Design Center in New York. Congratulations to the great folks at IZZE and to the brilliant crew at Vermilion who produced the campaign.

Bob Morehouse

Posted by
Bob Morehouse
CEO

Global Greengrants wins top honors

April 16, 2010

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Global Greengrants Fund came away with two Gold Awards from the the Council on Foundations. The awards recognize excellence in communication strategies that advance the grantmaking goals of the foundation. Global Greengrants won a Gold in the Annual Report category, and a Gold in the Special Report category for a brochure focusing on the issue of water. Vermilion has long been a partner of Global Greengrants and designs all of their communication materials. A new website will be launched in the spring.