“Know what’s in your dough” is one of the themes of the new Rudi’s Organic Bakery website we’ve just launched. The site provides a clear look at their many organic breads, muffins, buns and rolls. Also featured are the great-tasting new gluten-free breads, a growing category in the bakery aisle. The comprehensive Store Finder makes it easy to see where Rudi’s products are sold. We had a great time extending to the web the clever new brand developed for Rudi’s by the terrific folks at Sterling Rice Group. The sunny, optimistic, “let’s not take ourselves too seriously” brand update smartly moves Rudi’s into the mainstream, while retaining all the charm and values of the original.