Last night at the Apple Store in Boulder, Vermilion showed off the new Facebook Connect website created for IZZE beverage company (www.izze.com/share) dubbed “You’ll Love What’s Inside.” I presented a quick overview of the brand, including the recent print ad campaigns, which teed up Paul DesRosiers (above), our creative director who described in some detail the new IZZE social media site. The event also included presentations by Splick•it, which has a coffee shop online ordering app, and Everlater, which has created an ingenious app for travel journaling. The topic was social media and a lot of good exploratory ground was covered by the three different presentations. Thanks to Marci Asner for organizing.